Project: Logo and branding for SETAC 1935, a transport company from Mar del Plata.

Chores: Logo design, banners (print and digital), static branding proposals.

Tools: Illustrator, Photoshop, Indesign

Conceptualization: SETAC 1935, a transportation company with decades of experience in the field, seeks an innovative image inspired by the postulates of speed and connection. From morphological investigations of highway junctions, a dynamic, simple and scalable logo is generated, which is complemented by monochrome images and linear navigation patterns, emotionally involving the viewer in the act of transportation.

Proyect: Concept for a new cast of mascots for Kahoot!

Chores: Design research, character design and concept, asset design, copy writing

Tools: Illustrator, Photoshop, Rhino, Corona Renderer, After Effects

Conceptualization: The Polygon Gang started as a personal project, the response to a design challenge within Kahoot!'s recruitment process. As the company not only ended up offering the position, but also intended to actually use the characters, an iteration process was started that brought them closer to the brand guidelines at the time, showing how a creative idea could change focus and adapt over time.

Proyect: Booth for BETT 2024, one of the biggest Ed Tech events in the world

Chores: Concept, 3D modelling, managing builder relations, illustration and design

Tools: Illustrator, Photoshop, Rhino

Conceptualization:The booth for BETT 2024 was assigned to me as a simple case of reusing graphics and applying them to a generic booth. By pushing back and proposing a new idea (make the booth look like a highly recognizable shape and thus make it an icon, a well-known postmodern architectural postulate), I managed to kickstart a process that transformed the way the company thinks about events.

Proyect: Various projects of my making at the Kahoot! B2B segment where I have forwarded the brand

Chores: Concept, photomontage, product shots, design

Tools: Illustrator, Photoshop

Conceptualization:After becoming the main designer for the At Work segment, I have been challenged to find a common ground between the company's playful heritage and a serious, business-appropriate language that becomes more and more prominent as the B2B segment becomes a bigger driver of growth. By rehashing and toning down elements of our playful app, as well as creating angular structures for the compositions, I am currently bringing that vision forward as the main designer in most At Work projects.

Project: Architecture thesis and book associated with its presentation.

Chores: Model design (using parametric techniques), generation of drawings and 3D, general layout.

Tools: Grasshopper (Python), Rhino, 3DSMax, Illustrator, Indesign

Conceptualization: Stroller Coaster is a conceptual exercise, indexing parametric models in a utopian key. Morphologies and patterns of the gated community typology are investigated, generating an algorithm that configures undulating paths, parks and houses under the hypothesis of regulating speed and generating a playful walk. The book in which it is presented is a catalog of drawings, philosophical reflections and progressions in a design that is made up of two complementary hues, sans-serif typefaces and graphics taken from the model.

Project: Brand proposal for Atomik, Argentine footwear brand.

Work: Proposal of typography, colors and aesthetic universe. Banner layout, 3D and architectural rendering.

Tools: Illustrator, Photoshop, 3DSMax, Corona Renderer

Conceptualization: In a bid to find an image more suitable for the internet age, which would allow it to connect with a young audience, Atomik is proposed an urban rebranding. The proposal is focused on discovering and walking the city and inspired by the eclecticism of Cyberpunk aesthetics and Vaporwave, where saturated colors complement provocative images that generate a brand universe beyond the products. This image is extended to the presentation of the premises and possible promotional activations.

Project: Research and Prototype of mountain travel application, generated within the context of the Coderhouse UX/UI Design Course

Work: User interviews, benchmarking, UX/UI design, prototyping

Tools: Figma, Illustrator, Photoshop, Whimsical, Optimal Workshop

Conceptualization: Snowfolks is an attempt to democratize winter sports, making them more accessible to the general population. It seeks to do this by generating a traveler pairing community, where travel groups can be set up between people with similar interests in order to share expenses, and get advice on each destination. It seeks to be an essential tool to complement all snow lovers.

Project: Informative catalog for Nixon, a security and telecommunications company.

Work: Layout, selection of colors and fonts, production of informative graphics.

Tools: Illustrator, Photoshop, Indesign

Conceptualization: Nixon Net.'s catalog of products and services takes the established (but under-exploited) image of the brand as its starting point, and frames its content in a user-friendly format that distills technical and complex information into digestible graphics and text snippets. It seeks to unite the various services of the company under one all-encompasing vision that encapsulates its values. The designs presented here have served their purpose as sales material, and have been the starting point for website updates and service van plots.

Project: 3D modeling and rendering visualization for Altego, with Netflix LATAM and ShowOff (event organizer for the Government of the City of Buenos Aires) as clients.

Work: 3D modeling, textures, lights and rendering, architectural advice.

Tools: 3DSMax, Rhino, Corona Renderer, Illustrator, Photoshop

Conceptualization: The 3D images generated for Altego's clients serve two purposes: they help to visualize spatial layouts and discuss logistics, but they also provide an inspiring picture of the direction the client's ideas are headed. The VIVO activation project for Netflix LATAM at Ecoparque Buenos Aires consists of generating vibrant images and advising on the distribution of elements in the territory. We collaborated with the company until the end of the project, its installation. The project for the JxC campaign bunker in Buenos Aires has been entirely designed by the Altego team, using architectural and event planning expertise. The project was presented, discussed and well received by the client's representatives.

Project: Element kit for the anniversary celebrations of Natura in Chile and Colombia, to be applied in their respective magazines.

Work: Element design, commercial proposal.

Tools: Illustrator

Conceptualization: Natura dresses up to celebrate 40 years operating in Chile and 15 years in Colombia. It seeks to translate this milestone into commercial opportunities throughout its editorial line. For this, the intervention of the price boxes of the different products affected by anniversary promotions is proposed, as well as a striking but compact and adaptable label that can indicate the presence of these promotions on the page. This is complemented with proposals of an institutional nature, such as a timeline celebrating the company on a double page, and the "Natura classics" clickable stamp that allows the institutional and the commercial to be merged, connecting the customer with the history of significant products through a pop-up.

Project: Personal work and minor commissions

Work: Illustrations, renders, photomontages, selection of fonts and palettes, general layout.

Tools: Autodesk Sketch (iPad), 3DSMax, Corona Renderer, Illustrator, Photoshop, Rhino

Conceptualization: Sampling of minor works, some made for clients, others made for personal fulfillment, selected for the few limits imposed on their creative progress and as a sampling of skills such as animation and illustration.

Project: Installation at the Museum of Popular Art (carried out together with Josep Ferrando Architecture) and associated visual identity (personal work)

Work: Architectural design of the installation, renderings, photomontages, generation of the visual identity.

Tools: Rhino, Grasshopper (Python), 3DSMax, Corona Renderer, Illustrator, Photoshop

Conceptualization: The proposal by Josep Ferrando Architecture (Barcelona) in response to the need of the Museum of Popular Art of Buenos Aires to have a landmark that identifies it in the cultural panorama of the city, is a large wooden installation on its terrace. Seen from various corners of a busy neighborhood in the city, the structure is to be intervened by a different artist every month, becoming an iterating urban work. The work was presented to the client and its development continues. As a personal contribution, it is proposed to generate a visual toolkit for the installation, with which to communicate relevant information in different formats and contribute to the construction of its identity.

Project: Digital pieces within the context of Natura's presence at Lollapalooza, using a toolkit provided by both companies

Work: Layout, Animations

Tools: Illustrator, Photoshop, After Effects

Conceptualization: Natura x Lolla communication pieces are exuberant, festive and speak to a digital audience. With the toolkits provided by the companies, interesting layouts and captivating animations are put together to communicate institutional presence and commercial promotions.

Project: Website for CB Desarrollos, a real estate company in Buenos Aires.

Work: Logo design, banners (print and digital), static branding proposals.

Tools: HTML5, CCS3, Javascript, Figma, Illustrator

Conceptualization: CB Desarrollos requires a simple website, suitable for an audience relatively foreign to digital language, which allows it to show its portfolio and identity as a company to potential clients and investors. The scroll-centric design, where all the content is on the same page, allows users to browse the content quickly and with as few clicks as possible, while the serious and subtle aesthetic in blues and neutrals reinforces the image of the company as an agent of stability and trust.

Project: Key Visual for Natura magazine, with a focus on selling daily care products

Work: Aesthetic direction, element design, photographic selection, audiovisual edition.

Tools: Illustrator, Photoshop, Indesign, After Effects

Conceptualization: Originally intended for two Natura Chile magazine cycles, this project has been extended for five cycles, and has been adopted by Colombia for its visual success. Taking advantage of the pop-up element typical of digital language, Natura seeks to position daily care products (oils, soaps, etc.) in a framework of sensuality and intrigue. It is part of the Affective Sensoriality photographic strategy, and its material is complemented by elegant and minimalist designs that refer to the organic and the intimate, including an animated icon that resembles the beating of a heart and a color palette for pop-ups extracted directly from skin and hair tones.

Project: Key Visual for Growth Path, brochure delivered by Natura Peru to new consultants.

Work: Aesthetic direction, element design, photographic selection, audiovisual demonstration.

Tools: Illustrator, Photoshop, Indesign, After Effects, Rhino

Conceptualization: A new, more elegant and aspirational image is sought for the Growth Path brochure, one that makes consultants feel part of an expansive and aspirational universe. Inspirational photographs are balanced with gradients in light tones and elegant geometric shapes are used for iconography. The Key Visual has been exceptionally well received by the communication embassy and Peru is applying some of its elements in the final brochure, and studying others for future editions.